Selling your home is more than a sign post and an open
house...
There are many steps in the selling process. Fortunately, a
qualified and experienced real estate team can help guide
your through the process and maximize your selling price.
Listed below is the general process we use when selling your
home.
Step 1: Determine
Value
Pricing your home is a
complex task that requires the expertise of an experienced
real estate professional. Arriving at the optimal price
requires evaluation and understanding of current market
conditions, and the marketable features of your home. The
closer your home is priced to fair market value when it
first comes on the market, the more likely it will sell
quickly at the highest price. We will advise you of many
factors when assisting you in determining a listing price
for your home.
Step 2: Home
Staging
Often overlooked when selling, staging
your home can sell it in half the time. Proper staging
creates a neutral emotion in the home that allows
prospective buyers to envision themselves living in the
home. Many sellers move from the home prior to selling
leaving the home vacant. We will explain why a vacant home
actually appears smaller to the eye than a furnished one and
why staging with existing furniture/accessories or hiring
one of our professional staging partners will reduce your
time on market and maximize your selling price.
Step 3: Produce Virtual
Tour
Gone are the days when simple pictures
of a home are enough to sell it. Today's savvy buyers
expect to see a virtual tour through the home to get a
better sense of the layout and flow of the interior and
exterior space. Virtual tour companies charge anywhere from
$100 - $200 to take photos, create a virtual tour, and host
the virtual tour while the home is for sale. The Duggan
Team provides this service free of charge.
Step 4: Generate Marketing
Exposure
Marketing your home involves
targeted flyers, mailers, magazine and newspaper ads, broker
tours, public open houses, and web based advertisement of
your home. When you work with The Duggan Team you will
leverage an in-house marketing department that specialized
in these tasks using a proven process that attracts
qualified buyers.
Step 5: Negotiating
Offers
When you receive an offer on your home it is critical to
have an experience real estate professional working with you
to negotiate favorable terms and maximum sales price. In
today's market you can not afford to take chances with
losing an offer. We have over 50 years experience
representing sellers and will skillfully walk you through
the offer and negotiation.
Step 6:
Inspections
Inspections of your new home
include items such as the roof, termite, and chimney. We
also recommend going a step further and conducting a
complete home inspection to cover all the areas in between.
These inspections help you determine the condition of the
home before you close the deal. This give you peace of mind
and may allow you to ask the seller to make certain repairs,
depending upon the contractual agreement.